Economics - Marketing In A Global Economy
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- 150
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Question 1 of 150
1. Question
Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources?
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Question 2 of 150
2. Question
All of the following considered to be drawbacks of local marketing EXCEPT:
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Question 3 of 150
3. Question
Coginitive dissonance occurs in which stage of the buyer decision process model?
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Question 4 of 150
4. Question
That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of:
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Question 5 of 150
5. Question
The biggest of greatest amount of involvement in a foreign market comes through which of the following?
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Question 6 of 150
6. Question
A _____ is a good offered either free or at low cost as an incentive to buy a product
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Question 7 of 150
7. Question
Setting call objectives is done during which of the following stages of the selling process?
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Question 8 of 150
8. Question
Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives?
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Question 9 of 150
9. Question
In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the:
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Question 10 of 150
10. Question
_____ are products bought by individuals and organizations for further processing or for use in conducting a business.
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Question 11 of 150
11. Question
All of the following would be ways to segment within the category of psychographic segmentation EXCEPT:
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Question 12 of 150
12. Question
The ______ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others
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Question 13 of 150
13. Question
____ describes changes in an individual’s behavior arising from experience
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Question 14 of 150
14. Question
Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing?
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Question 15 of 150
15. Question
The internet evolved from a network created by ____ during the 1960s
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Question 16 of 150
16. Question
In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising?
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Question 17 of 150
17. Question
A child in the United States is normally exposed to all of the following values EXCEPT:
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Question 18 of 150
18. Question
_____ have contractual authority to sell a manufacturer’s entire output
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Question 19 of 150
19. Question
Sellers that handle their own exports are engaged in:
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Question 20 of 150
20. Question
More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT:
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Question 21 of 150
21. Question
______ includes practices such as overstating the product’s features or performance luring the customer to the store for a bargain that is out of stock, or running rigged contests
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Question 22 of 150
22. Question
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires?
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Question 23 of 150
23. Question
The typical method of retail operation used by supermarkets and catalog showrooms is called:
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Question 24 of 150
24. Question
A(n) _____ are computerized collections of information obtained from data sources within the company
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Question 25 of 150
25. Question
The total number of item that the company carries within its product lines refers to the ____ of the product mix.
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Question 26 of 150
26. Question
The use of price points for reference to different levels of quality for a company’s related products is typical of which product mix pricing strategy?
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Question 27 of 150
27. Question
If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms?
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Question 28 of 150
28. Question
Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n):
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Question 29 of 150
29. Question
Successful service companies focus their attention on both their customers and their employees they understand _____ which links service firm profits with employee and customer satisfaction
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Question 30 of 150
30. Question
____ is quoted as saying that everyone lives by selling something
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Question 31 of 150
31. Question
Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n):
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Question 32 of 150
32. Question
The type of sales presentation approach that requires good listening and problem-solving skills is the:
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Question 33 of 150
33. Question
Yahoo, Infoseek, and Excite are all called:
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Question 34 of 150
34. Question
successful ______ depends on how well a company blends its people organizational structure decision and reward systems, and company culture into a cohesive program that supports its strategies.
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Question 35 of 150
35. Question
Wal-Mart owned Sam’s club is an example of a retail called a(n):
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Question 36 of 150
36. Question
_____ is the general term for a buying and selling process that is supported by electronic means:
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Question 37 of 150
37. Question
When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies?
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Question 38 of 150
38. Question
______ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes.
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Question 39 of 150
39. Question
_____ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks
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Question 40 of 150
40. Question
In terms of special product life cycles a _____ is a basic and distinctive mode expression
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Question 41 of 150
41. Question
______ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements
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Question 42 of 150
42. Question
_____ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter
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Question 43 of 150
43. Question
Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and:
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Question 44 of 150
44. Question
It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case?
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Question 45 of 150
45. Question
The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics?
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Question 46 of 150
46. Question
____ factors are the most popular bases for segmenting customer groups
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Question 47 of 150
47. Question
A ______ is a brand created and owned by a reseller of a product of service
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Question 48 of 150
48. Question
When Micheal Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes they are using:
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Question 49 of 150
49. Question
3M runs a Pollution a Prevention Pays program that has led to a substantial reduction in pollution and costs this would be an example of responding and costs. This would be an example of responding to which of the following?
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Question 50 of 150
50. Question
When an international seller sells a plant equipment or technology to another country and agrees to take payment in the resulting products, it is called:
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Question 51 of 150
51. Question
The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the:
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Question 52 of 150
52. Question
Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?
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Question 53 of 150
53. Question
If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by:
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Question 54 of 150
54. Question
____ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices
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Question 55 of 150
55. Question
Rolls Royce uses which of the following distribution formats?
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Question 56 of 150
56. Question
Drop shippers perform which of the following functions?
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Question 57 of 150
57. Question
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n):
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Question 58 of 150
58. Question
____ beliefs values are open to some degree of change
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Question 59 of 150
59. Question
According to Engel’s law as income rises:
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Question 60 of 150
60. Question
The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate:
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Question 61 of 150
61. Question
In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad:
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Question 62 of 150
62. Question
When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n):
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Question 63 of 150
63. Question
According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy?
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Question 64 of 150
64. Question
_____ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company
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Question 65 of 150
65. Question
A _____ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels
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Question 66 of 150
66. Question
Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called:
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Question 67 of 150
67. Question
Even through buying roles in the family change constantly the ____ has traditionally been the main purchasing agent for the family
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Question 68 of 150
68. Question
A(n) _____ is a retail store that carries a narrow product line with a deep assortment within that line
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Question 69 of 150
69. Question
The purpose of strategic planning is to find ways in which the company can best:
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Question 70 of 150
70. Question
Which of the following is NOT one of the five stages of the buyers decision process?
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Question 71 of 150
71. Question
A _____ is a need that is sufficiently pressing to direct the person to seek satisfaction
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Question 72 of 150
72. Question
If a firm were to bid to do a turnkey operation where they would choose a building site designing a cement factory to build the plant hire construction crews assemble materials and equipment to run the new factory and turn over the finished factory ready to operate to the owners the firm would be using which of the following?
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Question 73 of 150
73. Question
According to the text the most dramatic of the environments that affect marketing and appears to be now shaping our world is the ______ environment
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Question 74 of 150
74. Question
The In suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations?
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Question 75 of 150
75. Question
All of the following are ways that marketing plays a key role in the company’s strategic planning EXCETP:
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Question 76 of 150
76. Question
Which of the following is foreign owned (even through it is traditionally thought of as a U.S company)?
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Question 77 of 150
77. Question
In a example discussed in your text Johnson & Johnson’s recall of their Tylenol product following the discovery that several bottles of Tyloenol had been laced with cyanide is consistent with which business philosophy?
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Question 78 of 150
78. Question
_____ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call
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Question 79 of 150
79. Question
A company’s compensation plan should reflect its overall marketing strategy For example if the overall strategy is to grow rapidly and gain market share the compensation plan should reward:
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Question 80 of 150
80. Question
Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT:
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Question 81 of 150
81. Question
A price reduction to buyers who buy in large volumes is called a(n):
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Question 82 of 150
82. Question
R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process?
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Question 83 of 150
83. Question
All of the following are criticisms leveled against marketing by critics EXCEPT:
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Question 84 of 150
84. Question
If Toyota describes one of its cars of the future as being a moderately priced subcompact designed as a second family car to be used arround town; the car is ideal for running errands and visiting friends, then the company has just stated a potential new product in terms of a(n):
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Question 85 of 150
85. Question
The primary reason that many companies work to become the low cost producers in their industry is because:
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Question 86 of 150
86. Question
Conflicts between different levels of the same channel of distribution are referred to as:
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Question 87 of 150
87. Question
____ is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system
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Question 88 of 150
88. Question
A company is practicing ____ if it focuses on subbasements with distinctive traits that may seek a special combination of benefits
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Question 89 of 150
89. Question
If a consumer describes a car as being the most economical car on the market than this descriptor is a:
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Question 90 of 150
90. Question
All of the following are commonly recognized promotion budget formal EXCEPT:
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Question 91 of 150
91. Question
When a company reviews sales costs and profit projections for a new product to find out whether these factors satisfy the company’s objectives they are in which of the following new process development stages?
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Question 92 of 150
92. Question
_____ is a strategy of using a successful brand name to launch a new of modified product in a new category
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Question 93 of 150
93. Question
The fact that services cannot be stored for later use or sale is evidence of their:
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Question 94 of 150
94. Question
_____ is the concept under which a company carefully integrates and coordinates its may communications channels to deliver a clear consistent and compelling message about the organization and its products
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Question 95 of 150
95. Question
Catalog marketing is big business in the United States. The average house hold receives _____ catalogs per year.
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Question 96 of 150
96. Question
A company faces several major decisions in international marketing the first of these decisions is often:
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Question 97 of 150
97. Question
A ______ is the way consumers perceive an actual or potential product
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Question 98 of 150
98. Question
The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT:
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Question 99 of 150
99. Question
Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments?
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Question 100 of 150
100. Question
All of the following are methods by which a company can divide up its sales responsibilities EXCEPT:
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Question 101 of 150
101. Question
If your company were to make a product such as a suit of clothes and sold that product to a retailer your company would have sold to the ______ merket
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Question 102 of 150
102. Question
The course of a product’s sales and profits over its lifetime is called:
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Question 103 of 150
103. Question
The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products is some way is called a(n)
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Question 104 of 150
104. Question
The most logical budget setting method is found in the list below. Which is it?
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Question 105 of 150
105. Question
The place in the business buying behavior model where interpersonal and individual influences might interact is called the:
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Question 106 of 150
106. Question
When producers, wholesalers, and retailers act as a unified system they comprise a:
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Question 107 of 150
107. Question
One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp”
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Question 108 of 150
108. Question
_______ is person’s distinguishing psychological characteristics that lead to his or her own environment
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Question 109 of 150
109. Question
______ has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities
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Question 110 of 150
110. Question
The Choice between high markups and high volume is part of which of the following retailer marketing decisions?
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Question 111 of 150
111. Question
If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types?
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Question 112 of 150
112. Question
If your company were to make light bulbs to be used in photocopiers you would most likely be selling to a ______ market
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Question 113 of 150
113. Question
If a government uses barriers to foreign products such as biases against a foreign company’s bids or product standards that go against a foreign company’s product features the government is using:
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Question 114 of 150
114. Question
A(n) ______ is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service
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Question 115 of 150
115. Question
All of the following factors can affect the attractiveness of a market segment EXCEPT:
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Question 116 of 150
116. Question
A _____ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything
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Question 117 of 150
117. Question
If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding?
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Question 118 of 150
118. Question
When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called:
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Question 119 of 150
119. Question
The ______ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency)
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Question 120 of 150
120. Question
If advertising constantly spends out message about materialism sex power and status which of the following categories of social criticism most closely matches this problem?
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Question 121 of 150
121. Question
A company is in the ______ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product
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Question 122 of 150
122. Question
The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing?
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Question 123 of 150
123. Question
Joining with foreign companies to produce or market products and services is called?
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Question 124 of 150
124. Question
The major advantage of survey research is its:
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Question 125 of 150
125. Question
The type of salesforce structure in which the sales force sells along product lines is called a:
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Question 126 of 150
126. Question
A three day cooling off period in which buyers can cancel a contract after re-thinking it is to protect the consumer from:
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Question 127 of 150
127. Question
The practice of going after a large share of a smaller market or subsets of a few markets is called:
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Question 128 of 150
128. Question
When Coca-Cota and Nestle formed joint venture to market a ready to drink coffee and tea worldwide the type of marketing system that was formed would best be described as being a(n):
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Question 129 of 150
129. Question
______ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible
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Question 130 of 150
130. Question
When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a:
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Question 131 of 150
131. Question
The goal of the marketing logistics system should be to provide:
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Question 132 of 150
132. Question
Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?
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Question 133 of 150
133. Question
If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies?
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Question 134 of 150
134. Question
Technological advances, shifts in consumer tastes, and increased competition all of which reduce demand for a product are typical of which stage in the PLC?
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Question 135 of 150
135. Question
If Honda uses its company name to cover such different products as its automobiles lawn mowers and motorcycles, it is practicing which of the following strategies?
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Question 136 of 150
136. Question
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called:
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Question 137 of 150
137. Question
Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of salesforce structure?
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Question 138 of 150
138. Question
The last stage in the selling process in the _____ stage
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Question 139 of 150
139. Question
In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make?
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Question 140 of 150
140. Question
Costs that do not vary with production or sales levels are called:
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Question 141 of 150
141. Question
All of the following are thought to be sources of new product ideas EXCEPT:
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Question 142 of 150
142. Question
Today advertising captures about ____ percent of total promotion spending
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Question 143 of 150
143. Question
The first modern environmental movement in the United States began in the:
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Question 144 of 150
144. Question
One of the most common problems with using internal database information is that:
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Question 145 of 150
145. Question
Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business?
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Question 146 of 150
146. Question
The advantages of audience selectivity no ad competition and personalization apply to which type of media?
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Question 147 of 150
147. Question
One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used
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Question 148 of 150
148. Question
When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle?
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Question 149 of 150
149. Question
The study of human population in terms of size, density, location age gender, race occupation and other statistics is called:
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Question 150 of 150
150. Question
Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. _____ includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price
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