MCQs of Economics – Marketing In A Global Economy

Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources?

All of the following considered to be drawbacks of local marketing EXCEPT:

Coginitive dissonance occurs in which stage of the buyer decision process model?

That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of:

The biggest of greatest amount of involvement in a foreign market comes through which of the following?

A _____ is a good offered either free or at low cost as an incentive to buy a product

Setting call objectives is done during which of the following stages of the selling process?

Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives?

In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the:

_____ are products bought by individuals and organizations for further processing or for use in conducting a business.

All of the following would be ways to segment within the category of psychographic segmentation EXCEPT:

The ______ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others

____ describes changes in an individual’s behavior arising from experience

Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing?

The internet evolved from a network created by ____ during the 1960s

In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising?

A child in the United States is normally exposed to all of the following values EXCEPT:

_____ have contractual authority to sell a manufacturer’s entire output

Sellers that handle their own exports are engaged in:

More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT:

______ includes practices such as overstating the product’s features or performance luring the customer to the store for a bargain that is out of stock, or running rigged contests

The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires?

The typical method of retail operation used by supermarkets and catalog showrooms is called:

A(n) _____ are computerized collections of information obtained from data sources within the company

The total number of item that the company carries within its product lines refers to the ____ of the product mix.

The use of price points for reference to different levels of quality for a company’s related products is typical of which product mix pricing strategy?

If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms?

Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n):

Successful service companies focus their attention on both their customers and their employees they understand _____ which links service firm profits with employee and customer satisfaction

____ is quoted as saying that everyone lives by selling something

Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n):

The type of sales presentation approach that requires good listening and problem-solving skills is the:

Yahoo, Infoseek, and Excite are all called:

successful ______ depends on how well a company blends its people organizational structure decision and reward systems, and company culture into a cohesive program that supports its strategies.

Wal-Mart owned Sam’s club is an example of a retail called a(n):

_____ is the general term for a buying and selling process that is supported by electronic means:

When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies?

______ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes.

_____ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks

In terms of special product life cycles a _____ is a basic and distinctive mode expression

______ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements

_____ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter

Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and:

It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case?

The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics?

____ factors are the most popular bases for segmenting customer groups

A ______ is a brand created and owned by a reseller of a product of service

When Micheal Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes they are using:

3M runs a Pollution a Prevention Pays program that has led to a substantial reduction in pollution and costs this would be an example of responding and costs. This would be an example of responding to which of the following?

When an international seller sells a plant equipment or technology to another country and agrees to take payment in the resulting products, it is called:

The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the:

Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?

If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by:

____ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices

Rolls Royce uses which of the following distribution formats?

Drop shippers perform which of the following functions?

A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n):

____ beliefs values are open to some degree of change

According to Engel’s law as income rises:

The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate:

In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad:

When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n):

According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy?

_____ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company

A _____ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels

Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called:

Even through buying roles in the family change constantly the ____ has traditionally been the main purchasing agent for the family

A(n) _____ is a retail store that carries a narrow product line with a deep assortment within that line

The purpose of strategic planning is to find ways in which the company can best:

Which of the following is NOT one of the five stages of the buyers decision process?

A _____ is a need that is sufficiently pressing to direct the person to seek satisfaction

If a firm were to bid to do a turnkey operation where they would choose a building site designing a cement factory to build the plant hire construction crews assemble materials and equipment to run the new factory and turn over the finished factory ready to operate to the owners the firm would be using which of the following?

According to the text the most dramatic of the environments that affect marketing and appears to be now shaping our world is the ______ environment

The In suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations?

All of the following are ways that marketing plays a key role in the company’s strategic planning EXCETP:

Which of the following is foreign owned (even through it is traditionally thought of as a U.S company)?

In a example discussed in your text Johnson & Johnson’s recall of their Tylenol product following the discovery that several bottles of Tyloenol had been laced with cyanide is consistent with which business philosophy?

_____ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call

A company’s compensation plan should reflect its overall marketing strategy For example if the overall strategy is to grow rapidly and gain market share the compensation plan should reward:

Traditionally companies have defined their business in product terms or in technological terms however mission statements should be all of the following EXCEPT:

A price reduction to buyers who buy in large volumes is called a(n):

R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process?

All of the following are criticisms leveled against marketing by critics EXCEPT:

If Toyota describes one of its cars of the future as being a moderately priced subcompact designed as a second family car to be used arround town; the car is ideal for running errands and visiting friends, then the company has just stated a potential new product in terms of a(n):

The primary reason that many companies work to become the low cost producers in their industry is because:

Conflicts between different levels of the same channel of distribution are referred to as:

____ is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system

A company is practicing ____ if it focuses on subbasements with distinctive traits that may seek a special combination of benefits

If a consumer describes a car as being the most economical car on the market than this descriptor is a:

All of the following are commonly recognized promotion budget formal EXCEPT:

When a company reviews sales costs and profit projections for a new product to find out whether these factors satisfy the company’s objectives they are in which of the following new process development stages?

_____ is a strategy of using a successful brand name to launch a new of modified product in a new category

The fact that services cannot be stored for later use or sale is evidence of their:

_____ is the concept under which a company carefully integrates and coordinates its may communications channels to deliver a clear consistent and compelling message about the organization and its products

Catalog marketing is big business in the United States. The average house hold receives _____ catalogs per year.

A company faces several major decisions in international marketing the first of these decisions is often:

A ______ is the way consumers perceive an actual or potential product

The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT:

Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments?

All of the following are methods by which a company can divide up its sales responsibilities EXCEPT:

If your company were to make a product such as a suit of clothes and sold that product to a retailer your company would have sold to the ______ merket

The course of a product’s sales and profits over its lifetime is called:

The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products is some way is called a(n)

The most logical budget setting method is found in the list below. Which is it?

The place in the business buying behavior model where interpersonal and individual influences might interact is called the:

When producers, wholesalers, and retailers act as a unified system they comprise a:

One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp”

_______ is person’s distinguishing psychological characteristics that lead to his or her own environment

______ has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities

The Choice between high markups and high volume is part of which of the following retailer marketing decisions?

If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types?

If your company were to make light bulbs to be used in photocopiers you would most likely be selling to a ______ market

If a government uses barriers to foreign products such as biases against a foreign company’s bids or product standards that go against a foreign company’s product features the government is using:

A(n) ______ is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service

All of the following factors can affect the attractiveness of a market segment EXCEPT:

A _____ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything

If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding?

When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called:

The ______ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency)

If advertising constantly spends out message about materialism sex power and status which of the following categories of social criticism most closely matches this problem?

A company is in the ______ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product

The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing?

Joining with foreign companies to produce or market products and services is called?

The major advantage of survey research is its:

The type of salesforce structure in which the sales force sells along product lines is called a:

A three day cooling off period in which buyers can cancel a contract after re-thinking it is to protect the consumer from:

The practice of going after a large share of a smaller market or subsets of a few markets is called:

When Coca-Cota and Nestle formed joint venture to market a ready to drink coffee and tea worldwide the type of marketing system that was formed would best be described as being a(n):

______ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible

When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a:

The goal of the marketing logistics system should be to provide:

Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?

If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies?

Technological advances, shifts in consumer tastes, and increased competition all of which reduce demand for a product are typical of which stage in the PLC?

If Honda uses its company name to cover such different products as its automobiles lawn mowers and motorcycles, it is practicing which of the following strategies?

The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called:

Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of salesforce structure?

The last stage in the selling process in the _____ stage

In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make?

Costs that do not vary with production or sales levels are called:

All of the following are thought to be sources of new product ideas EXCEPT:

Today advertising captures about ____ percent of total promotion spending

The first modern environmental movement in the United States began in the:

One of the most common problems with using internal database information is that:

Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business?

The advantages of audience selectivity no ad competition and personalization apply to which type of media?

One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used

When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle?

The study of human population in terms of size, density, location age gender, race occupation and other statistics is called:

Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. _____ includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price